Brand Identity & Packaging
Nadi Coffee Roasters
A specialty roastery rebrand that took shelf share from cafés to supermarkets.
View Case StudyPortfolio
Work made for
Malaysian businesses.
Six recent projects, from a neighbourhood roastery to a national travel brand. Tap any project to read the full case study.
E‑Commerce Platform
Selaris Wellness
A supplements retailer's new storefront, rebuilt around a faster checkout.
View Case Study
Brand & App Design
Kelana Travel Co.
Identity and booking app for a regional travel operator's relaunch.
View Case Study
Web Design
Bumi Botanicals
A skincare brand's catalogue site, designed around ingredient storytelling.
View Case Study
Corporate Website
Terra Property Group
A developer's corporate site rebuilt to carry six active launches at once.
View Case Study
Brand Identity
Anggun Bridal Atelier
A boutique bridal house's identity, from monogram to fitting-room signage.
View Case Study
Brand Identity & Packaging · 2025
Nadi Coffee Roasters
Client: Nadi Coffee Roasters, Petaling Jaya
The challenge
Nadi roasted excellent coffee but looked like every other kampung-style café on the block. Retail buyers weren't taking the packaging seriously enough to stock it beyond the founder's own outlets.
Our approach
We rebuilt the identity around the roastery's actual process — hand-sorted beans, small batch drums, single-origin sourcing — and translated that into a packaging system with a bold wordmark and origin-coded colour bands.
The result
Nadi doubled its retail shelf presence within two quarters and now supplies twelve grocers across the Klang Valley.
← Back to all work
E‑Commerce Platform · 2025
Selaris Wellness
Client: Selaris Wellness, Kuala Lumpur
The challenge
Selaris sold premium supplements through a storefront that felt cluttered and slow, and a third of shoppers abandoned checkout before paying.
Our approach
We redesigned the catalogue and checkout flow around three tap-through steps, simplified product photography, and rebuilt the site on a faster front end.
The result
Checkout drop-off fell by a third and average order value rose 18% in the first month after launch.
← Back to all work
Brand & App Design · 2024
Kelana Travel Co.
Client: Kelana Travel Co., Kuala Lumpur
The challenge
Kelana's booking process lived across three disconnected tools, and their brand hadn't been touched since 2016.
Our approach
We repositioned the brand around "planned spontaneity," refreshed the identity, and designed a single booking app covering search, payment and itinerary management.
The result
Direct bookings grew year on year, and the app now handles the majority of new reservations.
← Back to all work
Web Design · 2024
Bumi Botanicals
Client: Bumi Botanicals, Shah Alam
The challenge
This skincare brand's ingredient sourcing was its strongest story, but the old site buried it under generic product grids.
Our approach
We built an ingredient-first catalogue, pairing each product with the farm and process behind it, and simplified navigation to three clear categories.
The result
Average session time nearly doubled, and organic search traffic became the brand's top acquisition channel.
← Back to all work
Corporate Website · 2023
Terra Property Group
Client: Terra Property Group, Kuala Lumpur
The challenge
Terra was launching six developments at once, and their old site could only showcase one project at a time.
Our approach
We designed a modular corporate site with a project directory, individual launch microsites, and a shared enquiry system feeding their sales team directly.
The result
Qualified enquiries rose across all active launches, and the sales team cut manual lead entry entirely.
← Back to all work
Brand Identity · 2023
Anggun Bridal Atelier
Client: Anggun Bridal Atelier, Bangsar
The challenge
A boutique bridal house needed an identity as considered as the gowns it made, carried consistently from monogram to fitting-room signage.
Our approach
We designed a hand-drawn monogram, a soft ivory-and-brass palette, and a full collateral system — invitations, garment tags, and in-store signage.
The result
The studio now books consultations three months in advance, largely from referrals citing the new in-store experience.
← Back to all work